Crayze

I did Product Design and UI design for this iPhone and Android app, as well as the back end customer administration while working with Jumpspeed Ventures. I met with the founder to figure out what the vision was, and came up with a punchy, exciting brand to go with their flash deals app.

The number one thing we needed to design for was excitement: I was constantly looking for ways to boost the adrenaline, and keep people’s heart racing. At the same time, it was important we didn’t numb people to too many notifications. It was a tricky balancing act.

Aside from the mobile apps, we needed a back end administration tool for customers to manage their deals and content.I wanted to keep the same bright, bold branding, but had to tone it down a bit to be used in a professional office environment.