I was struggling with a design problem today at Jumpspeed Ventures. A founder was having a difficult time trying to express what was bothering him, and he kept coming back to just saying he wanted it to be different than the other businesses in this category. He...
I was asked again this week, what’s the difference between UX and UI. On it’s surface, it’s pretty simple: UI, User Interface, is what you look at. The visual design of the app. The colors, look and feel, style. That’s all UI. UX, User...
I mentor at the Siftech accellerator in Jerusalem, and I’m always looking to help startups be more UX-focused. Startups that are founded by technology, business and marketing people always think about their products the same way – handling things very...
Startups: CEOs, founders, investors, developers and designers, listen up. I know there’s a ridiculous shortage of quality UX and product designers. But there’s still something for you to do to turn your product and company to be user-centric. I’ll...
Design is all about solving problems. Sometimes you think you solved a problem really elegantly, and are pretty pleased with yourself. You debate the pros and cons with the team, and it seems like you’ve won. Here’s what you need to do: throw the solution...
The past decade saw a public realization that user experience was important, and businesses focused on building easy to use software and web products. Usability was the rage for a while. Now, it’s simply a given. Usability is the baseline you start before really...